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A Look at Why BetNNN Names Have Value

A Look at Why BetNNN Names Have Value

And some examples that have sold at auction this year

Travis McKee
May 04, 2025

I get that there is value in 3N and 4N numbers because of their scarcity, their length making them easy to remember and the numerical significance of certain numbers in certain cultures, but I assume that is because they can be used for anything. What I didn’t understand is why so many of these numbers have value when they follow the word Bet. Sure, gambling is a huge vertical, but are there that many gambling sites? I asked ChatGpt to explain it, and I thought the answer was interesting so maybe you will too. Here it is:

1. Gambling Appeal (“Bet” prefix)

The “bet” prefix instantly signals relevance to online gambling, sportsbooks, casinos, or lotteries. This makes the domain inherently appealing to operators in one of the most lucrative and competitive online industries globally.

2. Numerical Significance in Asian Markets

Three-digit numbers—especially those with repeated digits or culturally lucky combinations—are highly prized in Chinese and broader Asian markets:

636 could be interpreted as:
- 6 (smooth/luck), 3 (life), 6 (smooth again) — loosely interpreted as “life goes smoothly.”
- Some users just like the symmetry or rhythm.
Repeating or patterned numbers (e.g., 818, 168, 585) are even more desirable.

Asian betting platforms often use numbers in place of geographic targeting or as part of a series (e.g., Bet168, Bet365, Bet788), helping them avoid trademark or legal conflicts by running the same platform under multiple branded domains across jurisdictions.

3. Brand Flexibility and Avoidance

Numeric domains with “bet” are often used for:

Clones of major betting platforms to target different markets
Redirects or affiliate funnels for SEO arbitrage
Bypassing blacklists (e.g., in markets where a betting site might get blocked, a new domain gets spun up)
Mobile sub-brands or lite versions of a main betting app

So to your question: are they only used for gambling?

Yes, 90%+ are gambling-related.
Other uses are rare—you won’t typically see a brand using a domain like Bet636.com for anything unrelated.

The value isn’t in the versatility—it’s in the demand from gambling operators who are constantly churning through domains due to legal gray areas, blacklists, or segmentation needs. A domain like Bet636.com is short, signals intent, and has potential numeric appeal—making it an easy $xxx to low $x,xxx flip, sometimes more if the number is highly favored.

And here is a list of this type of name that has sold via GoDaddy auctions this year.

Domain	Price	Bids	List Day
Bet169.com	$1,913	141	2025-01-08
Bet070.com	$910	94	2025-02-11
Bet017.com	$956	44	2025-02-17
Bet707.com	$3,952	123	2025-02-24
Bet821.com	$3,055	144	2025-03-03
Bet608.com	$3,383	73	2025-03-05
Bet697.com	$1,251	59	2025-03-05
Bet701.com	$676	35	2025-03-05
Bet735.com	$676	48	2025-03-05
Bet763.com	$1,501	76	2025-03-05
Bet783.com	$1,572	54	2025-03-06
Bet257.com	$1,562	62	2025-03-08
Bet273.com	$938	45	2025-03-08
Bet961.com	$1,001	39	2025-03-19
Bet1212.com	$355	68	2025-04-03
Bet566.com	$6,601	268	2025-04-11
Bet114.com	$1,501	137	2025-04-25
Bet860.com	$1,001	64	2025-04-29