DSAD Newsletter
Posts
AI And the Crowd of New Companies Entering the Market are Making Branding More Important than Ever

AI And the Crowd of New Companies Entering the Market are Making Branding More Important than Ever

and a fine selection of today's hand picked expiring domains from DSAD

Shane Cultra
May 16, 2025

I’ve been writing posts for 17 years, which also means I’ve been reviewing the names coming up for auction every single day—over 5,000 days in a row. I always figured we’d see fewer quality dot-coms expiring each year, but I thought the total number of domains expiring would increase due to the growing number of registrations and the addition of new TLDs.

That hasn’t exactly turned out to be the case. I’m seeing more TLD owners reclaiming expiring names and handing them off to other registrars—or eventually auctioning them themselves. If you look closely, there aren’t many non-dot-com names with bids. That could mean the alt-TLD names aren’t getting attention because they lack quality, but I think it’s more likely they simply aren’t listed at GoDaddy.

In the past, the “with bids” list at GoDaddy would usually hover around 125 domains—maybe 100 on a slower day. Lately, it’s been closer to 80, and today it’s all the way down to 69.

There are still days packed with amazing names, and GoDaddy easily has the best inventory of expired domains in the business. But the overall quantity is clearly down. What hasn’t dropped are the prices. GoDaddy reported a banner year between Afternic and its auction platform. It’s tough to tell if Afternic helped make up the volume gap, or if the rising price per domain did the trick.

Either way, one thing is clear—and you probably already know it. Securing a quality dot-com is getting exponentially more expensive with each passing year and I can see it in the daily stats

Some Interesting Links

Robots are getting to human like for me

Rob Monster getting what he deserved

ESPN breaking off and offering ESPN only streaming. Our TVs are pretty much going to have 50 apps for each content provider

The Pet Food industry is surging. The industry put out this article on the importance of branding in this crowded market and we know the doorway to that branding…..us

Ad agencies all over the world are experiencing massive layoffs and reorganization. Some say tariffs but the uncertainty lies in businesses pausing spending as they figure out AI and how to reach eyeballs in today’s world

Quote of the Day:

Domain of the Day:MaintenanceMan.com When you have problems who do you call “the maintenance man”. Well here he is

Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page. Can go to any of the auctions by adding the names at the end like this one