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DSAD for Wednesday: Today is the Day

DSAD for Wednesday: Today is the Day

today is the day you get a 1 for 1. One sale, one great buy

Shane Cultra
June 04, 2025

There’s no better place to check daily sales results than right here. Travis compiles all the names we list and puts them into a daily report the next day. Of course, NameBio is still the Bible when it comes to sales data. But for end-user sales, X has become a great place to see what’s moving.

Every day, hundreds of people post their sales publicly. Just search for Atom and Afternic sales. You can take those posts one of two ways: motivating or depressing. It’s hard not to feel frustrated when you see what looks like bad names selling while your good names sit. But you could also look at it and think, “If those are selling, then mine will too—eventually.”

The posts help me and hurt me. I see the prices some people are getting and start to wonder if I’m underpricing my names or selling too soon by accepting offers instead of holding out for a BIN. At the same time, I’ve raised my BINs and it’s helped—I’ve been getting more for my names. The downside is I’ve definitely scared off a few buyers with higher prices. I’ve lost some sales. But overall, I think I’ve made more money by paying attention to the comps on X. Especially in the .ai and crypto spaces, where prices are much higher than average.

One other thing you’ll notice from the posts: 95% of sales seem to come from just two platforms—Atom and Afternic. BrandBucket, which used to be a major player, seems to have faded. I’m sure they still have sales, but I rarely see them. That’s wild, because for a long time they were second only to Afternic. Then Dan came along and hurt them, and then Atom took more ground. There’s still opportunity there, but they didn’t innovate or market aggressively.

I love Margot. She’s one of my favorite people in the industry, so I hate to see anything but success for her. But business is business. We all need to list our names where they have the best chance of selling for the best price. Commission rates matter, but it starts with sales potential. Right now, the potential is there—and the sales are happening. Just check X and you’ll see it.

A Few Links

My AI Skeptic Friends are All Nuts

Godaddy’s Premium Auction is coming up

Why we should move to a 4 day work week …or shouldn’t

We need more people like Elija (and she needs to wear shoes and start with lighter weights)

Quote of the Day:“Discoverability is the new shelf space. If you’re not visible, you don’t exist.”— Seth Godin

Domain of the Day: VIPI.com CVCV and already at 23K, geesh

Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page. Can go to any of the auctions by adding the names at the end like this one