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DSAD Wednesday: Domain Investors hunting down BINs
after they've gone through the DSAD auction sheet
Shane Cultra
April 16, 2025
I often get dismissed for paying attention to trademarks. Generic words have thousands of trademarks across different categories. If you get too caught up in that, you’ll never buy generics.
That said, if there’s a trademark by a large company in a category where the domain clearly fits best, there’s no doubt the value takes a hit. It shows there’s demand, but it also shows you’ll have trouble defending your brand. Worse, you might have trouble keeping it.
To dismiss that without any thought is rolling the dice. Most domain investors have successfully navigated this stuff and just go on with business as usual—leaving it up to the buyer. If they come, they come. If they don’t, the price adjusts.
I think there’s definitely merit to focusing more on picking solid SLDs and keywords than worrying too much about trademarks—especially with ultra-generic names. But if it’s a term we instantly associate with one company, it’s worth digging a little deeper—or passing on it altogether if the price falls into “maybe” territory.
A Few Posts of Interest
Godaddy’s 1099s Godaddy’s Vowed to Do Better Next Year
Dot Cat Dynadot first major registrar to offer the TLD and I see why. Has to have significant part of site written in Catalonian and can’t resell
Afternic MasterClass signup It’s free and might be a little nugget in there that helps you sell more domains
The Blue Origin Flight with Katy Perry was a PR disaster
Developing the UI of a phone App with these prompts
Quote of the Day: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” -Scott Cook (fouder of Intuit)
Domain of the Day:DN.tv Ends today. Let’s see who in our industry has a new podcast planned. Reg renewal
Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page.
ShadowAgents.com Closes today. Agents working behind the scenes
AIY.xyz I normally stay away from LLL.xyz (although I own LLL.xyz) but with this having AI in it I pay attention
Yuffo.com My type of 5L.com These move well for me
AI.cleaning AI as an SLD has value in every single TLD out there
FON.xyz I see Phone. $225 renewal
Sketchbook.io Like this SLD a lot. Io is a bargain right now
GGB.org Still a week out but a carload of LLL.orgs came to market
RealTravel.com Have I been fake traveling?
Wildfires.com Tracking site all the way because its a horrible team name
Nathalie.com It has the most bids on the 3 day list but I had no idea this was a form of the spelling. More a European form
DriedFlowers.com Loved it on Domain Sherpa. Love it even more now
FinApp.com Financial app
MBMW.com Great letters. W for Worldwide
Capital360.com 360 exudes have you covered
SecretGardens.com As a garden or a brand. Sounds like a sex toy manufacturer….sorry
Backyards.org Where people put their money
Flub.ai I like this one. Fun name and I usually need help after I flub it up
Snore.io Such a big market. Stopping snoring.
KEO.ai I love this three letter. I may have to buy it
FFFO.com Hard to believe these now go for under $500. Met reserve and will sell
Negotiate.it Closes today. At $99 and met reserve
ExportAmerica.com A timely name. Sent to auction at $500 and found another bi
Formal.org No reserve and is currently at $500
Musk.sucks Also closes today. Seems to be a lot of users for this one lately
eMedTV.com Gets 89,000 visits
IQW.ai And the cheapest LLL.ai listed
Bridge.world Crypto bridging is huge. This is 100% where it will go
Library.world Another dot world. The world’s library ?
Bizarre.at Crazy content loves alt TLDs
GlowUp.me A term I hear all the time. Nothing better for engagement than a good Glow Up or Looks Maxxing
888.pub 888 still gets it done
Premium.money I like regular money but premium is even better
Bear.world Sam Altman loves world ID and Bear is a cool username
Dune.me Decent movie, great crypto tracker
Godaddy Domains With Bids
OnlineDates.com These are pretty generic but I would take the plural if I had to choose
HoneyTea.com Decent store or product name
Coffeshop.com This makes no sense to me why anyone would by this. Its a typo and super confusing. Parking won’t pay anything either
FineRugs.com If you sell them, amazing name
978.cc Yep, NNN.cc are gold
Me1.com Top number of bids on the Godaddy board
MindIntelligence.com The kind of name that is hot right now
Stross.com Most results for the writer but can be a brand as well
Scoopful.com I would get ice cream here
CyberAmerica.com Cyber Security
CoinHaven.com Three nice crypto names
TipsToday.com Solid newsletter name
ProJam.com Sounds like sports equipment
BeachHouseProperties.com A whole coastline of opportunity here
LoanApproved.com Lead Gen
NoteCenter.com There seems to be a never ending amount of new ways take notes
KnittingBasket.com Knitting is resurging