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Happy Monday from DSAD: Great Block of Domain up for Auction Today

Happy Monday from DSAD: Great Block of Domain up for Auction Today

and some wise words from Nikul

Shane Cultra
July 14, 2025

If you're starting with domaining, try to close any sales/offers that generate ROI/profit – and then reinvest and improve your portfolio.
Seeking headline-making outlier sales as a beginner is a recipe for failure. The odds are way too low.
Optimise for survival instead. https://t.co/98YcNmSn87
— Nikul (@hypernames) July 13, 2025

Nikul is one of my favorite people in the industry. His intelligence would have allowed him to be successful at anything so its no surprise he’s found great success in domain investing. My Mom and I met had lunch with him in London (I may have mentioned that here previously) and you can tell a lot about a person who makes effort to meet you for a meal and travels an hour to do it. Its easy to come up with a reason why you can make it. He’s a family man and I’m sure there was plenty going on with his family but he came and was gracious to my Mom. That means so much to me.

The statement above hits things on the head. There isn’t a successful domain investor I know who didn’t start selling for small profits to build up the cash flow and portfolio. There is a ton of junk on X but one of the great trends right now are people posting their sales on Atom and Afternic. Its great for comparables but it is a bit deceiving because you see so many great sales and it makes you think you should raise the price of your names. What you have to remember is these sales are the results of tens of millions of domains up for sale. Your goal in the first few years is to make a profit. Then use that money after taxes to buy 2 or 3 more similar names or at least buy one more and have a little profit to pay the bills. It’s all about compounding the wins to build a portfolio that results in more wins.

I personally flipped a lot of domains at auction. Names I wish I still owned but I needed sales and profits and those auctions and quick flips gave me the money I needed. Names like Trunk and Ethical in the dot com and I sold 20plus 4N.coms for $2-3K when they zoomed to 20-50K a year later. But I had paid $500 for them and it was a HUGE win. If you look back the total of the sales would be worth millions but that’s not how it works in the beginning. All this being said I also learned the BEST names you don’t flip. You flip the lesser value names so you can hold for the moonshot on the great name. The issue is you probably don’t have those domains in the beginning. Most think they do, but I have found 95% of new investors have worse names than they think. I see new domain investors on X boasting of their great finds. You don’t find great names. You outbid and out offer others to get them. You could possibly buy them privately but the top investors have pretty much contacted the top 10,000 word dot coms over the years. Not much to stir up, only to offer more than they’ve been offered before.

In the end, domain investing rewards patience, consistency, and the ability to make smart moves with limited resources. The early stages are about survival—learning to sell, learning to reinvest, and slowly stacking better names over time. Everyone starts with compromises, flipping solid names to keep going, and trying to level up with each sale. The difference between those who stick around and those who don’t is often just persistence and realism. Nikul is a great example of someone who combined sharp strategy with humility and long-term thinking. He’s built something impressive not just because he’s smart, but because he did the work the right way.

Quote of the Day: “Other people’s opinions of me are none of my business.” -unknown

Domain of the DaySocialProfile.com Becoming worth a percentage of a domain name

Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page. Can go to any of the auctions by adding the names at the end like this one